Overview:

With over 260 million mobile phone users in the country and adding on 6 million new users every month, mobile phones have become the most personal medium of communication. Gone factors into consideration, it is of no wonder that these days an increasing number of business houses are taking to mobiles as their preferred mode of communicating with their respective markets.
The biggest advantage that a mobile based campaign provides is reachability. Earlier the marketing motto used to be into your houses, now it has evolved to into your hands. This has purely been realised as a by product of the mobile revolution.

 

What is Mobile Marketing?

Mobile marketing campaigns have emerged as a preferred choice by marketers for brand promotions today. Short messaging service (SMS)-based interactive media campaigns like contests and opinion polls have exhibited a higher rate of success in comparison to traditional media. In such a scenario, innovations such as Short Codes provide a better reach and return on investment (ROI) for these mobile marketing campaigns. Short Codes are short phone numbers for mobile phone users to request or respond to information via SMS. Instead of a 10-digit number, Short Codes are four to six digits in length and are easy to remember. The digits often correspond to a brand name or phrase.

At VU, we co-ordinate with all the mobile operators for implementation of the short code, ensuring all technical aspects are addressed by them. VU also develops the SMS ‘PUSH & PULL’ application and content management application along with the database design & maintenance. Short Codes can be applied to various business applications in different vertical domains like television & entertainment industry, advertising & media, logistic industry, retail, realty, travel industry, securities, FMCG, healthcare, insurance etc.

How it works?

Once the keyword MAX has been configured as a main keyword on a particular short code number, and A, B and C as sub keywords, the system can be configured to send customised information for any related query.That is, if a customer were to send a message saying MAX A, the system would send a message to his phone with details regarding that product (description of product A) or any other information that the client would want to send to the customer. Likewise any number of sub-keywords can be configured.

We shall also provide a log of enquiries and subsequent messages sent. The log can be generated weekly/monthly. Moreover personnel can also view the enquiries live via the website and via live mobile alerts.

Benefits: